Clear, concise definitions of the terms you will encounter as a course creator. Each entry explains what the concept means, why it matters, and how it applies to your course business.
A course where a group of students start together, progress on a shared schedule, and learn alongside each other through live sessions, discussions, and deadlines.
A course platform is a hosted service for creating and selling courses to external students. An LMS (Learning Management System) is software for managing training within an organization.
A delivery method where course material is released to students on a schedule rather than all at once, preventing overwhelm and encouraging steady progress.
A structured marketing event where you open enrollment for a course during a specific window, typically lasting 5-14 days, using a sequence of emails, content, and sometimes live events to drive sign-ups.
A small-scale test run of your course with 5-10 students, delivered live, where you validate your idea, refine your teaching, and collect testimonials before building a full production version.
A free or low-cost mini-course offered to attract potential students, build your email list, and demonstrate your teaching style before asking them to purchase a full course.
An online platform where subscribers pay a recurring fee for ongoing access to a library of courses, resources, community features, and new content added over time.
Packaging multiple courses or resources together at a combined price, typically offered at a discount compared to purchasing each course individually.
Two enrollment models: an evergreen course is always open for enrollment with no deadline, while a live launch opens enrollment during a specific window with a start date and closing deadline.
A percentage or flat fee charged by a course platform on each sale you make, on top of payment processor fees. Some platforms charge 0% transaction fees while others take 5-10% of every sale.
A credential awarded to students who complete a course and meet specific requirements, such as passing assessments or demonstrating competency in your methodology.
A dedicated web page designed to convince prospective students to enroll in your course, typically including the transformation promise, curriculum overview, testimonials, pricing, and a call to action.
The percentage of enrolled students who finish all the material in your course. Industry averages vary widely, but courses with community features and live sessions tend to see higher completion than purely self-paced content.
A person who designs, builds, and sells online courses based on their expertise, experience, or methodology. Course creators range from solo practitioners to established organizations.
The degree to which students actively participate in your course through completing lessons, joining discussions, submitting exercises, attending live sessions, and interacting with peers.
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